"Sustainability is no longer an option; it's the only way to build."
Elena shares how GreenBrick is making sustainable materials accessible to everyone.
01Biggest problem you are solving?
The high cost and low availability of truly sustainable building materials.
02What makes your startup different?
We have a direct-to-consumer model that cuts out the middleman, making green materials 40% cheaper.
03Current challenge in PropTech?
Educating the market. People still think 'green' means 'expensive' or 'low durability'.
04One prediction for real estate tech?
Carbon footprint tracking will become a standard part of every property transaction.
05Advice for new founders?
Start with a niche. You can't boil the ocean, but you can dominate a pond.
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